Plumbing Marketing Secret Weapon – NEWSLETTERS

by Plumbing Marketing Profits on October 22, 2012

Plumbing NewslettersAs we interview TOP plumbing business owners we have noticed a common trend. They all mention a Secret Weapon that has been critical to their growth and continued success. What is this elusive secret weapon? It is much simply and obvious than you might think…

NEWSLETTERS

Now before you close the window and run off in a huff, I want you to stop and think for a minute. What is your number one source of business? It’s repeat and word of mouth business…right? Well if that is the case then building a vibrant customer base in the fulcrum point for your long term success. What better way to remain top of mind with your existing customers than to send them a consistent value add newsletter in email, print or both? If they don’t hear from you how are they going to remember you for the next time they need plumbing services? If they don’t hear from you, how are they going to remember you when their friends or family members ask about a good plumbing contractor in the area?

It seems obvious and simple, but having a systematic ongoing effort to remain in contact with your current and past customers is critical!

What do you think? Are you sending a newsletter out on a consistent basis to your customers? If so, how is it working out for you? Post your comments below:

About the Author:

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.


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