Great use of PR for a Plumbing Business

by Plumbing Marketing Profits on October 20, 2012

Anderson Plumbing - Great use of PR & Marketing

Most plumbing businesses have their primary marketing channels (YellowPages, Internet, Word of Mouth, Signage on trucks, etc) but very seldom to I hear mention of PR (Public Relations) as a marketing channel.

I found a great example of how PR can be used to build community awareness and credibility by Anderson Plumbing, Heating & Air out of San Diego.  Mary Jean Anderson put out a Press Release on October 9th 2012 showcasing their involvement in fundraising for the Susan G. Komen for the Cure during Breast Cancer Awareness Month.

You can see the Press Release online at http://www.marketwatch.com/story/anderson-plumbing-heating-and-air-raising-funds-to-benefit-susan-g-komen-for-the-cure-2012-10-09

Smart use of PR in Plumbing BusinessNot only is this a great way to raise awareness for the company it will also help her with her online marketing efforts because by pushing this press release out she has been picked up by over 900 media outlets (see the screenshot to the right) all with citations & links pointing back to her company website.

In the press release she also indicates how she is leveraging her involvement to drive more Social Media Engagement as well. “And finally, we will make a donation for every new ‘like’ on our Facebook page during the month of October,” said Anderson.

This is a great use of Public Relations by a Plumbing Business and clearly results in a win-win for the business and the community as a whole. Anderson Plumbing gains exposure, credibility and inbound links while raising money for Brest Cancer Awareness!

How are you using PR in your plumbing business? Post your comments below:

About the Author:

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.


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